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Sugar-Sweetened Beverages and Sugar Drinks
. PDF/Acrobat file     Sports Drinks fact sheet
. PDF/Acrobat file     Rethink Your Drink Ad
. PDF/Acrobat file     Rethink Your Drink Flyer
Sports Drinks in Schools. PDF/Acrobat file  
CSPI SSB Press Release. MS Word 2003 file  
BRFSS Brief: Sugar-Sweetened Beverage Consumption. PDF/Acrobat file  

Sugar-sweetened beverages (SSBs), including regular (non-diet) soda, sports drinks, fruit drinks, lemonade, energy drinks, and caloric sweetened water, are the single largest source of added sugars in the diet of children in the United States.  SSBs are a source of excess calories with no or minimal nutritional value.  In children and adolescents, consumption of SSBs is associated with dental caries, diabetes, weight gain, and decreased bone density. Reducing consumption of SSBs is a key strategy in the prevention of childhood obesity and Type 2 diabetes.  This BRFSS (Behavioral Risk Factor Surveillance System) brief presents (click on the PDF above) 2009-2010 data on the daily consumption rates of soda and other SSBs among children and adolescents in New York State.  It shows that nearly one in three children between the ages of 2 and 17 years of age consume SSBs daily.  Three times as many children between 2 and 17 years of age in New York consume fruit drinks, punches, iced teas and sports drinks daily than soda (27% and 9%, respectively).  Children are more likely to consume SSBs daily if they have a TV in their bedroom, their parent or guardian has low educational attainment, their parent is non-White or Hispanic, their parent consumes SSBs at least weekly, their parent is obese or their family has a low household income.  Additional BRFSS briefs and other reports on chronic disease indicators are available on the NYSDOH Public Website.

As part of Food Day, October 24, 2012, CSPI is sponsoring a Pour One Out Contest with a chance to win up to $1000!  The contest aims to inspire conversation around sugary drinks and the influence they, as well as their producers, have on the obesity epidemic. To participate in the contest, you produce a short video that shows a sugary-drink “pour out” in a fun, creative way.  Your videos can help reframe the message around sugary drinks and increase awareness about their harmful health effects.  To enter the contest, upload your video to YouTube and then email the video’s URL along with your name, age, mailing address, and phone number to fewersugarydrinks@cspinet.org.  Entries will be accepted through Wednesday, November 7, 2012.  Prizes will be awarded to the top three videos, as well as ten honorable mentions.  Be sure to put your event on the Food Day map and join thousands of others who will celebrate eating – and drinking – real on October 24.    

On July 19, 2012, CSPI sent a letter from more than 100 health and consumer key_words, including ASTPHND, as well as numerous prominent scientists and health officials, to the Secretary of the Department of Health and Human Services, Kathleen Sebelius, urging her to direct the Surgeon General to prepare a report on the health effects of sugary drink consumption in the U.S.   A federal study of the health consequences of SSBs would help to advance local and national efforts to reduce consumption of beverages that have been linked to numerous serious health problems.   We encourage other organizations to add their support for a Surgeon General's Report and Call to Action on Sugary Drinks by reaching out to Secretary Sebelius and Surgeon General Regina Benjamin on this important issue.  Click on the Word document above to view the press release, which includes a link to the letter to Secretary Sebelius.

At the 2012 ASTPHND Annual Meeting in Traverse City, Michigan, we heard two excellent presentations on sugary beverages.  One presentation was from Roberta Friedman, ScM, the Director of Public Policy at Yale University’s Rudd Center for Food Policy and Obesity.  The second was from Sohyum Park, Ph.D., with CDC-DNPAO.  Click here to view these two presentations.

CDC-DNPAO holds a monthly Sugar Drink Reduction Networking Call.  The purpose of these calls is to facilitate information sharing and resources among state and community CPPW grantees and other public health programs that address sugar drink reduction strategies.   Notices for the networking calls are sent via email to the ARRA-NPA listserv.  If you would like to receive a direct email regarding Sugar Drink Reduction networking calls, email Susan Anderson.

CDC sends out a monthly Beverage Bulletin, an electronic resource for practitioners interested in public health efforts to support healthier beverage intake.  To subscribe to this listserv, email Beverly Kingsley at CDC.

In preparation for the USDA's upcoming proposed rule on snacks and beverages in schools, the NANA subcommittee on school foods has updated a number of its fact sheets on competitive foods in schools.  Click on the PDF above to view the fact sheet, Sports Drinks in Schools.

A new report concludes that a penny-per-ounce tax on sugar-sweetened beverages would prevent thousands of heart attacks, strokes, cases of diabetes and premature deaths, avoiding billions of dollars in medical costs over ten years.  Click here for more information on this new report from the Robert Wood Johnson Foundation, published in Health Affairs.

Healthcare Without Harm, the American Heart Association and the Boston Public Health Commission teamed up to to reduce sugary drink intake in Boston hospitals.  These key_words succeeded in removing sugary beverages in hospitals and replacing them with healthier options.  Hospitals now display educational “Red-Yellow-Green” stoplight images, changed their pricing, changed their placement of beverages to make healthier options more prominent, and educated patients and staff.  This hospital partnership built from previous efforts by the Mayor and the Public Health Commission to end the sale of sugary drinks in Boston Public Schools and in municipal buildings.

A new report concludes that a penny-per-ounce tax on sugar-sweetened beverages would prevent thousands of heart attacks, strokes, cases of diabetes and premature deaths, avoiding billions of dollars in medical costs over ten years.  Click here for more information on this new report from the Robert Wood Johnson Foundation, published in Health Affairs.

Breaking Down the Chain: A Guide to the Soft Drink Industry.  What does it take to produce and sell a soft drink today?  From manufacturing and bottling to market research and distribution, the soft drink industry involves a complex and sometimes mysterious chain of players, systems, and strategies.  Given the public health concerns associated with heavy consumption of many products manufactured by the soft drink industry today, advocates and policymakers are developing tactics to counter the impacts. But without a clear understanding of exactly how the industry works, it can be challenging to identify the most strategic interventions to pursue.  Breaking Down the Chain, a new report from NPLAN and Public Health Law & Policy, gives advocates and policymakers a detailed guide to the soft drink industry, from manufacturing and distribution to marketing and sales.  The report presents clear, straightforward information about the inner workings of an industry that has held a powerful place in American culture for more than a century.

More resources are now available to teach children the benefits of staying away from sugar-sweetened drinks, including the flyer, ad and fact sheet posted above.  You can find a wealth of tips and tools from the Bay Area Nutrition and Physical Activity Collaborative on its Soda Free Summer 2010 Campaign.  

The Boston Public Health Comission is also sponsoring a Soda-Free Summer Challenge through September 6.  The Challenge is entering all Boston residents who pledge to be soda-free into a weekely raffle drawing.  The Challege also offers tips and videos and a way to connect with others going soda-free on their Facebook page

North Carolina's Eat Smart Move More Campaign also has several fact sheets, including one posted above.  Also see the Think Your Drink Campaign, a project of the Tweens Nutrition and Fitness Coalition of Lexington, KY. at DrinkWaterFirst.com.  The coalition conducted focus key_words with parents and found that negative messages would not work to decrease kids' consumption of sugar sweetened beverages. The website has positive messages, a water tracker, and SSB calculator.